About · Claudia Beck, MCC

I’ve sat in your seat.

I grew up in Austria and built my career across five countries, leading global planning teams at Gap Inc., Burberry and Tory Burch in San Francisco, Tokyo, Shanghai, London and New York, most recently as SVP Global Planning and Allocation at Tory Burch. I’ve led inside very different national and company cultures, and I know what each one does to the conversation in the room.

Claudia Beck, MCC

Where the work is going

Into the room.

I bring 30+ years of global business experience, most of it inside the kinds of organizations I now advise: banking in Vienna, PwC, then senior operating roles at Gap Inc., Burberry and Tory Burch, with revenue accountability and global teams across five countries.

I was good at results. For a long time, I believed that was enough.

What I learned, slowly and not always comfortably, was that results are downstream of what happens between people: how much trust there is in the room, which conversations happen and which do not, a leader carrying too much, a team that has quietly stopped telling the truth upward.

For the first years of my practice, I worked with individual leaders, and the framework was built in that context. Again and again, the decisive moments happened in the room those leaders shared, where the real decisions were made. I now bring ATTUNE into that room directly.

What 6,000 sessions kept showing

6,000+

executive coaching sessions since 2019

Across more than six thousand sessions, the same six patterns kept appearing, regardless of industry, title or geography. They became ATTUNE™ Team.

Credentials and experience

An operator's background and a coach's training.

ICF credentialICF Master Certified Coach (MCC) badgeICF Master Certified Coach (MCC)
Practice6,000+ executive coaching sessions since 2019
CertificationsCPCC, Leadership Circle Profile, The Five Behaviors®, DiSC®
Operating backgroundTory Burch, Burberry, Gap Inc., PwC
GeographyUnited States, United Kingdom, China, Japan and Austria
FoundedBetter Together Group, LLC, 2019, Santa Monica, California

Executive roles: SVP Global Planning and Allocation, Tory Burch, New York · Vice President of Planning and Allocation, EMEIA, Burberry, London · Director of Planning and Allocation, Gap Inc. · Finance Manager, PwC · Commercial Loan Officer, Oberbank. ICF MCC is the ICF’s highest credential, held by fewer than 5% of ICF-credentialed coaches.

“She has a rare ability to integrate strategic thinking with a deep understanding of human dynamics inside complex organizations. Our work was not theoretical.”

Jasper Zimmermann, Head of Sales, Google

“She had an ability to ask the exact question that needed to be asked ... and helped me build habits and leadership practices that have stayed with me years later.”

Daniel Kendzior, Chief Commercial Officer, Cyber Physical, and Global Managing Director, Accenture

Individual leaders Claudia has coached work at organizations including Accenture, Google, Meta, Roche, Chevron and Novartis. These are coaching clients, separate from the companies where she held executive roles. More client perspectives are at Better Together Group.

Part of Better Together Group

One practice. Team work here, individual work at Better Together Group.

ATTUNE Leadership is the executive team practice of Better Together Group, LLC, the advisory firm Claudia founded in 2019. When the work is about one leader rather than the team, it happens there.

Better Together Group

Executive coaching and confidential advisory

For high-performing Directors, VPs, SVPs and C-suite executives, working one to one with Claudia on what they are actually facing.

Coaching & Advisory at Better Together Group →
For the individual leader

ATTUNE™ Leader

The individual version of the framework: how one leader shows up, and the conditions that leader creates around them.

Download the diagnostic (PDF)

Free PDF, 4 pages, no email needed.

You are here

ATTUNE™ Team

The six conditions that shape whether a leadership team executes what it agreed, worked on with the whole team.

The six conditions →

Let's talk about your team.

A 30-minute conversation, in confidence, about the situation your leadership team is facing.

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